Jeanne Gormick Speaker Author

View Original

10 Ways to Increase and Maintain Your Customer Base

  1. Send  clients links to articles you run across from awards they receive or interviews about them.  

  2. Collect business cards to enter into your Contact Management System CRM and follow-up with EVERYONE you meet.  You never know who will be your next customer or who they could refer you to. 

  3. Use thank-you notes, birthday and anniversary cards and other personal notes to keep in touch with all your customers.  It's easier to maintain an existing client relationship than build a new one, so don't take anyone for granted.   

  4. Send clients and potential clients links to articles you come across that might be helpful to them in their businesses. 

  5. Use unique and useful specialty advertising items to keep your company name and logo in front of everyone on a daily basis. 

  6. Use "on-hold" telephone advertising to suggest additional products or services. 

  7. Provide a tip of the day, week or month for customers waiting on the phone or place these in your newsletter emails or on your web site in a blog. 

  8. Change your voicemail messages often to keep customers informed of your whereabouts and other important information. 

  9. Always carry your business cards with you even on your days off and vacations!  Talk about your business wherever you go. 

  10. Keep copies of any article links about your business for future use in your newsletter emails or frame them to put on your store walls for continued credibility.

Buy See Dick and Jane Start a Homebased Business for more Profitable Tips…