Sponsor a food or activity booth at a community event (Chili Cook-off, 4th of July Celebration, etc.) 

Participate in a parade with quality signage and creative costumes or floats to draw attention to what you have to offer.  Distribute discount flyers/coupons as your "entourage"` passes by.  

Hold a Grand Opening or Anniversary Celebration special promotion and publicize it.  

Write an article for a trade journal or consumer Social Media page/publication/blog or website and become an instant expert in your field.  

Visit several business referral, networking clubs and trade organizations; attend Chamber of Commerce mixers, then join the ones that will best promote your business and offer you the support you need. 

Save your "junk mail" or “junk SM ads” if a particular promotion catches your eye.  This can provide you with samples of ads which you might like to adapt to your business.   

Always participate in free listing opportunities, especially those connected to quality nonprofit organizations. 

Send out a press release or email announcement every time something happens at your company - grand openings/anniversaries, hirings, promotions, when you make a donation,  run a promotion, receive an award , etc. 

Watch your competition for unique things they are doing and try to match it with something equally creative.  Always know what your competition has to offer.  Stay actively "in the game." 

Think big!  Consider skywriting or flying a banner over potential customers (especially good during a large community event - parade, celebration, etc.)  Sponsor or co-sponsor a hot air balloon.